Amazon has hopped on the same bandwagon on which many major tech companies have hitched a ride this year by debuting its own image generator. AWS customers can now check out a preview of Titan Image Generator on the Bedrock console. They can either enter a text prompt to create an image from scratch or upload an image and edit it.

Amazon says the tool can produce large volumes of studio-quality, realistic images at low cost. It claims the AI can generate relevant images based on complex text prompts while ensuring object composition is accurate and that there are limited distortions. This, according to the company, helps with "reducing the generation of harmful content and mitigating the spread of misinformation."

Those looking to edit an image can isolate areas in which they want to add or remove details. They can, for instance, replace the background or swap an object in a subject's hand. The AI can also extend an image's borders by adding artificial details, much like the Generative Expand feature in Photoshop.

Amazon says Titan applies an invisible watermark to images that it generates. The company says this will "help reduce the spread of misinformation by providing a discreet mechanism to identify AI-generated images and to promote the safe, secure and transparent development of AI technology." It claims that the watermarks are resistant to modifications. According to a demo of the image generator, the AI can also generate a description of the image or relevant text to use in a social media post.

News of the image generator emerged at Amazon's AWS re:Invent conference, at which the company also showed off its latest AI chips and revealed a business-centric AI chatbot called Q. The company recently started offering advertisers a tool that lets them add AI-generated backgrounds to product images.