Google's latest bid to push hybrid work is a $99 rate at its on-campus hotel

Google thinks it has a way to get more hybrid workers into the office: eliminate the commute when they do need to leave home. CNBC says it has learned of a summer promotion that lets full-time staff book stays at the Bay View campus' hotel for $99 per night through September 30th. The offer is meant to help employees "transition to the hybrid workplace," according to the offer. Workers can theoretically have the benefits of both the office and home while never having to travel far.

We've asked Google for comment. A spokesperson talking to CNBC says the firm routinely offers employee specials for its facilities.

The catch, as you might guess, is that employees have to pay for the hotel stays themselves. While the roughly $3,000 per month needed to take up the offer isn't out of line with apartment rentals and includes full service, it still amounts to paying to live at work without a substantial discount. Google team members have to either forego a home of their own or effectively pay rent for two places. The hotel offer is also only truly useful for people working at Bay View, which primarily houses ad-related teams. Those who still have to work at the older campus can't benefit.

The hotel special comes as Google steps up pressure on remote workers it wants to come back. The tech giant started returning some employees to its offices in 2022, when it mandated three days a week for affected people. Some balked at the prospect, though, arguing that in-person work led to high living costs and reduced productivity. Google wasn't deterred, though, and this June started considering office presences in performance reviews.

The escalating tensions now come with the prospect of regulatory action. YouTube contractors who voted to unionize have accused Google and its contracting firm Cognizant of abusing return-to-office policies to stifle labor organization, and filed a complaint with the National Labor Relations Board.