Netflix's ad-supported plan will soon allow downloads and reward binge-watching
The updates come one year after the tier launched.
Normally, all you get from binge-watching shows on Netflix are dry eyes and a popup asking if you're still watching — has the answer ever been no? But, Netflix is celebrating one year of its ad-supported plan by giving all users on that tier every fourth episode of a consecutive binge ad-free. That's certainly not a bad way to entice you into staying on the streamer for just one more episode (cut to five episodes later without moving).
Netflix is also rolling out downloads on its ad-supported tier, claiming to be the first streamer to make the option available for users who have ads included. While the binge-watching perk wont roll out until early 2024, the ability to download shows and movies should be available by the end of the week. However, it's unclear if downloaded shows will enjoy the binge-watching perk once it rolls out.
For a company that claimed it would never include an ad-supported tier, Netflix has certainly embraced the format since its November 2022 launch. It introduced its first Title Sponsorship during the most recent season of Love Is Blind. Netflix will continue with partnerships for another reality series, Squid Game: The Challenge, and The Crown's final season. Early 2024 will also see advertisers given the option to include a QR code in any of their US-based content.
Netflix's ad-supported plan is by far the cheapest option after the streamer cut its Basic tier in mid-2023. It comes to $6.99 each month, while the Standard plan is $15.49 and the Premium is $22.49. The lowest-priced tier allows for two concurrent streams and has been upgraded to 1080p video quality versus 720p.
